Jennifer, Incorporated.
J. Balser Inc. uses the simplicity and elegance of the line to evoke the human experience. The artistic exploration of the line can be traced back to advertising. As an advertising art director, Jennifer drew thousands of print and television concept boards. To minimize effort, Jennifer developed an unapologetic, visual shorthand with sharpie pen and pad. When presenting these ideas, not only did the lack of detail not confuse her audience, but the no-nonsense visual editing heightened appeal. The idea that less information increased relatability fascinated Jennifer. As an artist, Jennifer continues to use the graphic line to explore document, and observe as the satirical institution, J. Balser Inc.
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