A twenty-two year exploration in the line can be traced back to advertising. As an advertising art director, Jennifer drew thousands of print and television concept boards. In turn, she developed an unapologetic, visual shorthand. When presenting these ideas, not only did the lack of detail not confuse her audience, but the no-nonsense visual editing heightened appeal. It seemed counterintuitive.
A core pillar of communication is: The more information relayed, the higher the potential for greater understanding is. The belief, however, was fundamentally flawed. The concept didn’t take into account the source and bias. In fact, when it came to persuasion information can have a far greater chance to repel than create more relatability. The idea that less information increased relevancy fascinated Jennifer.